Early Career in International Business
Eric began his professional career at Amsterdam Rotterdam Bank (AmRo Bank) where he completed a management training program working across credit, finance, and judicial departments. This early experience laid the foundation for his future work in international business and entrepreneurship.
Beginning of Entrepreneurial Career
After completing Dutch military service, Eric launched his entrepreneurial journey focusing on international business development, import/export, and marketing between Europe and the United States.
Global Travel & Education Ventures
As manager of Exclusively European Educational Travel, Eric organized large-scale educational travel programs to Europe, combining entrepreneurship, hospitality, and international cultural exchange.
International Business Expansion
Eric worked with European manufacturers and American retailers, importing and marketing products across the United States. His clients included major brands such as:
- The Coca-Cola Company
- The Home Depot
- Saks Fifth Avenue
- Neiman Marcus
- Bloomingdale’s
- Victoria’s Secret
- Macy’s
He also participated in over 100 international trade shows across Europe and the U.S.
Olympic Projects
Eric’s company AdverCycle® provided environmental advertising and recycling units used during the 1996 Olympic Games in Atlanta, with early clients including Emory University.
Leadership, Public Speaking & Global Advisory
Eric became deeply involved in leadership organizations and public speaking, serving with:
- National Speakers Association
- Global Speaker Federation (Co-Founder)
- Advisory Committee on International Relations – City of Atlanta
He also advised companies on international market entry, strategy, and partnerships.
Education, Mentorship & Global Initiatives
Eric expanded his work into mentoring students, entrepreneurs, and global organizations while continuing to launch ventures and international collaborations.
He also delivered keynote presentations at institutions, including:
- Emory University
- Georgia Tech
- Georgia State University
- Kennesaw State University
Founder, Global Educator & Consultant
Today Eric Alexander de Groot continues to build ventures, mentor leaders, and work with organizations around the world as a founder, multilingual speaker, and international consultant.
His work focuses on innovation, global collaboration, and creating long-term impact across industries and cultures.